As a global organization, Marriott Rewards needed a way to streamline & unify their many email communications as well as reduce time to launch. While at Yes Marketing, I worked on a fully responsive HTML email template featuring custom embedded fonts, background images, and mobile image swaps. A variety of module configurations allows campaigns to be customized on an individual basis, while greatly increasing production efficiency. Various supplemental materials aid design efforts such as a template guide outlining image specs and character limits, and an icon library to visually depict commonly referenced member benefits or concepts.
|Deliverables:||Responsive HTML Email Template, Icon Library, Template Guide|
|Tools Used:||Dreamweaver, Photoshop, Illustrator|