Branding
Brand Compilation
| Role | Designer (Solo) |
| Company | Freelance |
| Deliverables | Logos, Brand Collateral & Guidelines |
Communicating the essence of a brand in a distinct & memorable mark is a design problem I love to solve. In addition to providing a powerful first impression, my logos reflect their company’s values and personality.
This is a collection of my favorite small business logos I’ve partnered with their owners to create.
Ruca Foodservice
A foodservice specializing in high-quality, chef prepared meals for Chicago schools, the owner of Ruca Foodservice wanted his logo to feel like an art deco era wrought iron door.
Matt Logan Music
A music therapist, guitarist, performer, and teacher, Matt Logan needed a memorable logo to encompass all of his many roles.
Ballard Bakery
A small batch bakery famous for their sourdough, Ballard Bakery wanted a logo that’s reflective of its namesake mountain.
Jay Wendt Barber
A traditionally trained barber, Jay wanted a memorable yet simple logo integrating a straight razor and a bluejay as a reference to his name.
Without Limits Publishing Co.
A small independent publisher of outdoor adventure memoirs, the Without Limits Publishing logo embodies the spirit of the stories its books tell.
Civic Siren
An experimental alternative rock band, Civic Siren’s logo reflects the harmonious & mystical nature of their unique sound.
3Gentlemen
A non-profit that serves to connect Chicago-area MBA candidates to established business mentors, the 3Gentlemen logo evokes a tone of vintange chivalry.
Cookies & Carnitas
A restaurant in Chicago’s Uptown neighborhood, caterer, and Green City Market Vendor, the Cookies & Carnita’s logo takes cues from Mexican folk art and its namesake products.
Blue Boulder
A group of certified financial planners and wealth management consultants, the Blue Boulder logo represents the values of stability and trust.
Outlast Sports Nutrition
A sports drink scientifically proven to help you “Go Farther Faster,” the Outlast logo conveys a sense of speed and performance.
Christmas in June
A Washington, D.C. area non-profit that provides meals to disadvantaged elementary students throughout the summer months, Christmas in June’s logo radiates a spirit of giving.
Afton McCann Design 