Following a brief closure, Chicago gastropub Villain’s wanted a logo refresh to match their new space and revamped menus. With a loyal following, the owners did not want the new design to be a complete departure from the existing logo.

A nod to the original, my logo redesign incorporates elements from beer brewing, the Chicago flag, and traditional sugar skull designs. In addition to the logo, my proposal included a concept for a loyalty app for frequent customers, custom beer illustrations, a window decal, and other brand collateral.